A161: Development History, Content Characteristics and OptimizationStrategies of China's Digital Sports Policy

<bold>Research Purpose:</bold> Digital sports policy guides and leads the development of digital sports. Scientific and reasonable policies are crucial to the high-quality development of digital sports in the new era. <bold>Research Methods:</bold> We used methods such as the literature data method, word frequency analysis method, and text analysis method to sort out the development process of digital sports policy and analyzed the content characteristics, policy objectives, and selection characteristics of policy tools. <bold>Research Results:</bold> (1) The development history of my country's digital sports policy includes three periods: (2005–2015) the initial exploration period; (2016–2020) the slow growth period; and after 2021, a period of rapid development. (2) In terms of policy content, the eastern region leads the development and focuses on application promotion; the central region is slightly more vigorous in development and attaches great importance to the construction of digital sports platforms; the western region is developing well and focuses on leveraging sports consumption. (3) In terms of policy objectives, the national-level and local government policies focus on building digital sports. However, the country focuses on leading local construction and creating a development environment for digital sports, while local governments focus on mass fitness and digital sports services. (4) In terms of policy tools, four policy tools are widely used: information tools (excessively used), authoritative tools (underused), fiscal and taxation tools (insufficiently used), and organizational tools (properly selected). The overall use of policy tools is unbalanced. <bold>Research Conclusions and Suggestions:</bold> (1) <bold>Conclusion:</bold> After more than 20 years of development, my country's digital sports policy has gone through an initial exploration period, experienced a slow growth period, and now has entered a period of rapid development. There are regional differences in the formulation of policy content and different implementation paths of policy goals. Policy tools are widely used, but the frequency of use varies greatly, and the use of policy tools is unbalanced. (2) <bold>Optimization Strategy:</bold> In the future, the use of information-based, authoritative, fiscal, and organizational policy tools should be optimized and balanced, and the internal structure of policy tools should be improved. To enhance the coordination of policy goals, attention should be paid to improving the efficiency of digital sports governance and coordinating the development of multiple entities, expanding policy content coverage, improving the distribution of digital sports governance elements, and providing full play to the overall effect of the policy.