A PRÁTICA DA REDUFLAÇÃO NA PERSPECTIVA DA PROTEÇÃO DO CONSUMIDOR

ABSTRACT The practice of reducing the quantity of product within the usual packaging, without due warning,It is known as “reduflation” and is becoming more and more present in the daily lives of Brazilian consumers. However, it turns out that the consumer relationship in Brazil is protected by laws, which aim to protect the consumer, a vulnerable link in this situation, as is the case with the Consumer Code. In this context, this article sought to analyze, based on the Consumer Protection Code, Jurisprudence and doctrine linked to consumer relations, whether such a commercial strategy is legal or illegal. It was concluded since “reduflation” is a commercial strategy that directly violates the right to information and good faith, it can be said that it should be understood as an abusive and illicit practice. Furthermore, considering the STJ’s understanding, the practice can be equated to misleading advertising by omission, an illicit practice also explicitly prohibited by art. 37, caput of the CDC. Keywords: Redufflation. Consumer law. Abusive practices. Right to information.