INFOGRAPHICS AS A MODERN WAY OF PRESENTING INFORMATION

This article is devoted to the study of media infographics as a modern way of transmitting information. The study examines the effectiveness of using infographics to convey information from sender to recipient, its impact on the audience, and ways to visualize data. The main functions of infographics in modern media have been identified, including visualization of information, attracting the attention of the audience, summarizing information in publications, and involving the audience in communication. An analysis was carried out of various types of infographics and their impact on the perception of readers when viewing media. In addition, the authors identified modern trends in infographics in the media: interactive infographics, animation, 3D modeling and virtual reality, the use ofgradients, simplicity and minimalism. The work is a comprehensive study of visual data in domestic media in the period 2023-2024. Also, in the course of identifying trends in modern infographics, materials from federal and regional media were analyzed, including the newspapers “Molot”, “Argumenty i Fakty”, “Izvestia”, “Rossiyskaya Gazeta”, online publications 161.ru and «Gazeta.ru», as well as Infographics magazine. The value of this study lies in identifying the specifics of the use of infographics in the Journalist magazine and assessing its impact on communication with the audience.As a result of the study, comprehensive conclusions were obtained covering various aspects in modern media communications and the use of infographics in journalism. In particular, the authors highlight the key areas of development of modern infographics - these are interactive infographics, big data visualization, adaptive design and unique visual stylization. The listed trends make it possible to effectively present content in conditions of information oversaturation, and also help strengthen the brand and create a unique media style, which is important in conditions of increased media competition.