SPECIFICITY OF AUDIOVISUAL STORYTELLING IN POPULAR SCIENCE MEDIA PROJECTS

In the modern audiovisual landscape, marked by a huge offer of audiovisual content, both on traditional television and in cross-platform options, it is more difficult to find an attractive and understandable audiovisual format that broadcasts information about science. The relevance of the study lies in the need to study the specifics of audiovisual storytelling for its use as one of the effective alternatives to traditional training and education. The article discusses the solutions that the current approach to creating an audiovisual scenario offers us. The purpose of the article is to identify effective ways to disseminate scientific content to the general public in an audiovisual format. To achieve the goal of the article, the theoretical aspects of audiovisual storytelling were studied, audiovisual storytelling on popular science topics in domestic media projects was analyzed, problems in the use of audiovisual storytelling on popular science topics were identified. The research methods used are comparative, functional and media aesthetic analysis. The research material was based on the projects of two Russian popular science channels on the YouTube video hosting site (“Khimiya - Prosto” and “PostNauka”). In the conclusion of the article, the authors come to the conclusion that a successful option for usingaudiovisual storytelling to present popular science topics is to limit the length of the video, simplify complex information by experts, use humor and various multimedia tools.