STRUCTURE OF INTERACTION IN PHOTO REPORT AS A TOOL FOR CREATING A VISUAL IMAGE

The article presents the influence of interaction structure varieties on the creation of a visual image in a photo report. The purpose of this study is to identify patterns in photo stories, with the help of which authors successfully convey their thoughts and ideas to viewers through visual language. This topic is of interest in connection with two main trends in modern photography: the ever- increasing demand for visual images in the modern media environment and the decline in the professional level in photography. Thus, the findings will allow specialists interested in professional growth to better understand the methods of constructing visual images in a photo report. The article offers an analysis of a photo report through the prism of interaction structures. The studied photo report won a prize in a well-known and recognized by professionals international competition of journalistic photography. It can be assumed that professional photographers can make photo reports unconsciously, based not on scientific works, but on their extensive practice and creative intuition. This makes it even more interesting to study this topic from a scientific point of view. Moreover, the findings lead to a unified understanding of the visual language. For this work, a photo report with various stylistic pictures was taken, thus, this materialdisplays visual images created by various interaction structures. This gives an understanding of how structures influence the perception of information by viewers, read by visual language. In the process of research, patterns and conclusions were obtained that can be used both for creating new photo reports and for studying finished works.