INTERACTIVE ELEMENTS IN THE DESIGN OF MEDIA SITES: MEDIA AESTHETIC APPROACH

The study is devoted to the assessment of the visual and functional components of interactive elements on media websites from the point of view of media aesthetics. The model of media literacy is considered in terms of visualization inherent in the design of regional media websites. The paper presents criteria for determining a functional design with a set of interactive tools for a comprehensive reflection of media content. The designs of regional Internet media websites are considered not only from the standpoint of visualization and general perception of information, but also from the point of view of technical content. The interactive elements used in the website structure are analyzed in detail. They serve as a supplement to the provided content, which in turn helps the reader immerse themselves in journalistic materials, get acquainted with the information in more detail, better emphasize important details, and obtain the necessary data in an interesting, functional, interactive form. The study focused on regional media. The designs of six media websites from the Chelyabinsk and Sverdlovsk regions were analyzed. Interactive tools are considered as a mechanismfor creating two-dimensional and three-dimensional space, as well as a way to achieve dynamism of website sections and its content. These aspects are considered in the article from the point of view of the media literacy model and media aesthetic approach, which are defined in the research of G. Zettl. In line with this tradition, the work proposes criteria for assessing Internet resources from the position of media aesthetics. Regional media sites are considered according to a scheme that includes three important criteria for content quality, such as a set of interactive tools, their media aesthetic character and the level of interaction with the audience in the process of using this toolkit.