The Europe Union green deal as a factor for changes in business: the educational perspective

Sustainability, green growth and the European Union Green Deal principles are the cornerstones that should and will affect our lives. The aim of the paper is to provide possible improvements to higher education programmes to promote the implementation of the EU Green Deal as a factor for changes in business. The research is based on investigations into the entrepreneurship students’ knowledge of the EU Green Deal. A theoretical analysis of literature and policy documents were investigated to develop an appropriate questionnaire for the survey of Latvian university students. The research methods involve measures of central tendency and location, T-test, ANOVA and correlation analysis. The research results indicate that business curricula involve courses on Sustainable Development and universitiesʼ role in teaching the Green Deal because the students who hold experience in entrepreneurship report similar results if compared with students without experience in entrepreneurship. Students’ knowledge of the EU Green Deal should be improved since there are a number of aspects where the answers were not correct. This, in turn, prompts the need to strengthen and diversify education, so that business transformation towards the Green Deal is successful. The curricula should be further improved, as it allows students to better understand EU and global trends in saving the planet and put the knowledge into practice in their companies.