Wayfinding Signage in Jeddah Historic Site (Al-Balad): A Comprehensive Study into its Ability to Reflect Historical and Cultural Values

Designing an effective wayfinding system for directional purposes are considered one of the most efficient ways to direct tourists worldwide. the wayfinding system in Historical Jeddah (Al-Balad). This would be through the instructive method of analyzing elements of the visual identity in Al-Balad and how it relates to the directional signs. This study focuses on the six terms for directional signs produced by Zubaydullayev (2023) for the visual analysis of the directional signs in Al-Balad at present. The researcher concludes that despite the huge efforts by the authorities, there still is a need to focus on this area more. It suggests a unified directional sign design that would consolidate the cultural identity of the region. Furthermore, the visual homogeny would improve by a cohesive joining of traditional identities and modern methods of crowd guiding. Signs should be fitted to remain for years to come. Therefore, a strong representative sign design should be considered. This will maintain the integrity of the historical location and increase the comfort of visitors, making their experience seamless.