The Integration of Parametric Design and Augmented Reality to Enhance Creative Thinking in presenting jewellery design

This research represents an in-depth exploration of the integration between parametric design and augmented reality technologies, and how they can together improve creative thinking and develop innovative ways to display jewelry and jewelry designs. The jewelry and jewelry industry has witnessed significant development thanks to the adoption of these modern technologies, as they have contributed to enabling designers to innovate and expand their artistic horizons in an unprecedented way in designs. Through parametric design, designers can change the properties of jewelry pieces instantly and provide a great deal of freedom in experimentation and iteration. It also enables the designer to change the main elements of the design such as size, angles, and curves easily. This type of flexibility opens the way for new ideas that can be tested and implemented more quickly compared to traditional design, which may require a great deal of time and effort in modifying prototypes. Augmented reality technology is one of the most powerful tools that has radically changed the way jewelry and jewelry designs are displayed to users. By using augmented reality applications and platforms, designers can display jewelry and ornaments in an interactive 3D environment, where the customer can see the designs as if they were real, with the ability to control their size and angle of appearance, as well as simulate wearing them virtually, enlarge them, and even try them on virtually. It also contributes to accelerating the decision-making process by providing a more comprehensive display experience.