The Fulcrum of Dangotisation in the Nigeria Modern Society: Trajectory and Implications

This paper explored the characters and social influence of Dangote Conglomerate in Nigeria’s contemporary society. The assumption is premised on the theoretical exposition of Henry Ford’s exploitation in the 19th-century innovation in manufacturing business which produced Fordism in modern society of USA and beyond and the McDonalds’ business sense which pioneered fast food conglomerates all over America, Europe, and Asia, this produced McDonaldism from the mid-20th century and central to the analysis of Postmodernism and globalisation. In Nigeria, the peculiarity of Aliko Dangote’s business sense started in the 1970s and increasingly expanded with much resilience is characterized by diversification, governmental support, focus on extractive raw materials, cascaded chains of retail outlets, non-partisanship relationship with political leadership, business brand not separated from ownership, rational aloofness from traditional inclinations, philanthropism, monopolistic inclination, strategic multilevel partnership, most popular brand name in Nigeria, focus on necessity products for household and industrial uses, and exposure to blizzards. Max Weber’s theory of rationalisation and Marxist critique of modernity were adapted to explain this Dangotisation. The quest for social order should be tied to the understanding and strategic response to the strengths, weaknesses, and prospects of Dangotisation in Nigeria’s social systems.