ANALYSIS OF DETERMINANT FACTORS OF TOURIST ATTRACTION IN CITIES

Tourism is one of the most dynamic, fastest growing sectors of the world economy. Being one of the profitable branches, it is in great demand as a profession today. Urban tourism has a unique special place in this process, as cities offer tourists a wide range of cultural, historical and recreational opportunities. The article presents the factors that make cities attractive and well-known touristic destinations, as well as analyzes their main features and attractive aspects. In urban tourism, the factors of tourist attraction determine its competitiveness and success. Taking into account international experience, for the first time the factors determining the attractiveness of cities are presented and their impact on the development of urban tourism is analyzed. A study is done, the results of which are presented in the article, revealing the factors determining the tourist attractiveness of the city Gyumri. The article also presents the cities where an increase in tourist flows has been noticeable in recent years. Certainly, not all cities can have historical monuments that are attractive for tourists, but each city has its own characteristics that can create competitive conditions for visiting and recreation. Within the framework of the article comparative, analytical, research, deductive and sociological survey methods have been used.