Creative industries of a highly urbanized territory in the focus of modern research trends

The subject of the research is the approaches developed in social science in the study of the sphere of creative (creative) industries. Discussions about the prospects for the development of creative economy sectors in Russia are dominated by economocentric attitudes. The subjects of creative industries are primarily representatives of the "creative" class – the entrepreneurial strata of the population. Technologies for promoting creative products aimed at a wide audience are becoming crucial. The scale of application of creative industries and the effects of commercialization act as markers of the "creativity" of a territory – a city or a region. In relation to Russian territories, according to the author's point of view, it is necessary to take into account the key trends that have developed in the sector of the impression economy and socio-cultural practices. There is an increasing need to revise a number of postulates generally accepted in foreign economics in relation to the nature and classification of creative industries. The methodological basis for the article is scientific research in the field of economics, management, public and municipal administration. The solution of the problems under consideration is based on the theories of "creative action" (D. Hawkins), "creative class" (R. Florida) and "creative city" (C. Landry). The scientific novelty of the research lies in the actualization of the problem of the correlation of categories of creativity and cultural creation of subjects of economic life in the analysis of key indicators of the development of the creative industries. Positive examples of creative practices, the relevance of this issue at the federal and regional levels, as well as the latest changes in the legislation of the Russian Federation, may indicate the emergence of a trend that can change the country's established ideas about the economy with a predominantly raw materials bias. Applying best practices in the field of creative economy can contribute to the dynamic development of cities and non-urbanized territories, alternative employment, geo-branding, and the promotion of social and business practices. Equally important are measures to expand the membership of creative industries, as well as to increase the quality of creative products.