LANGUAGE COMPETENCE OF TOUR OPERATORS AND TRAVEL AGENCIES IN TURKESTAN

In the conditions of international tourism development and increasing role of Turkestan city and Turkestan region as a popular tourist destination, the mastery of foreign languages gains strategic importance and is characterized as an indicator of professionalism of employees of tourism industry. The aim of the research is to study the level of foreign language proficiency of employees of travel agencies and tour operators in Turkestan city and to make recommendations on how to improve their language skills. Within the framework of the study, great attention was paid to the identification of the current level of foreign language proficiency, qualitative assessment of the frequency of language use in the professional activities of employees of travel agencies and companies, identification of communicative problems and barriers, searching for ways to eliminate them by considering linguodidactic tasks of their language training. The research methodology is based on the collection and analysis of data through a questionnaire survey of employees of travel agencies and companies. The study proposes both quantitative and qualitative criteria to assess the level of communicative training of employees. The value of the work lies in the presentation and systematization of data on the language needs of employees in the tourism industry for the further development of training programs. The practical significance of the study lies in the creation of specific recommendations for the organization of training aimed at improving the quality of customer service and strengthening the position of the region in the international tourism market.