Review on Revolutionizing Viewer Experience in the Role of Generative AI in FAST Platforms

Customer service is revolutionized by Generative Artificial Intelligence (AI), which improves the user experience through contextual awareness and natural conversations. The customized experience is provided by predicting the behaviour and needs of the customer via AI and predictive analysis. Semantic Communications (SC) and Generative Artificial Intelligence (GenAI) can be considered as the most significant contributions in this area. By infusing emergent qualities into machines, GenAI surpassed deterministic task-solving to produce inventive results. Customer Relationship Management (CRM) is widely used in industry and academia. It signifies an intelligent approach that is used by companies to monitor and assess their relationships with current as well as potential clients. With the help of GenAI, consumers of the Over-The-Top (OTT) content distribution approach associated with Free Ad-Supported Streaming Television (FAST) can access free linear television channels. Hence, this survey explains the exploration of revolutionizing viewer experience with GenAI using FAST platforms with a brief analysis of literature studies. Subsequently, the analysis followed by providing a chronological review of different GenAI models. It is a further exploration of dataset utilization, implementation tools, and so on. Lastly, the research challenges and gaps are provided for directing future trends.