A Survey on Smart Promo Creator: AI-Driven Dynamic Video Generation for Banners and Social Media Marketing

Generative AI (GenAI) has emerged as a transformative technology across various sectors, particularly in marketing. The paper presents an innovative solution designed to revolutionize promotional content creation for small brands with limited marketing budgets. The proposed solution aims to overcome the research gap regarding lack of affordable, automated systems for generating high-quality and personalized promotional assets. By automating the generation of high-quality banners and engaging videos, GenAI reduces reliance on manual efforts while delivering visually appealing and relevant promotional assets. Utilizing advanced machine learning algorithms such as Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), and Natural Language Processing (NLP), the proposed system can create customized banners, posters, and videos tailored to specific inputs like product images, audience demographics, seasonal themes, and events. technology streamlines the content generation process, ensures consistency across various digital advertising channels, and enhances customer engagement and brand recognition overcoming.