Evaluating Phubbing Risk Among University Students Through a Cyberpsychology Model Approach

This study investigates the prevalence and predictors of phubbing behavior among university students through a cyberpsychology model approach. Phubbing, defined as the act of ignoring others in favor of one's smartphone, is increasingly relevant in today's digital age, presenting significant social and psychological challenges. This research is crucial for understanding the implications of digital addiction on interpersonal relationships, particularly among university students who are navigating complex social dynamics. The study employs a cross-sectional survey design involving 142 students from Universiti Teknologi Malaysia (UTM), encompassing various disciplines and academic levels. Data were collected through an online questionnaire assessing multiple dimensions of digital addiction, including social media, smartphone use, fear of missing out (FoMO), internet, and online games addiction. Phubbing behavior was quantified using a composite score derived from 20 specific questions related to communication disturbances and phone obsession. Descriptive statistics revealed high levels of digital addiction among participants, indicating considerable impacts on social interactions and daily routines. Correlation and regression analyses identified internet addiction as a significant predictor of phubbing behavior, highlighting its role in exacerbating social disconnection through excessive digital engagement. In contrast, other forms of addiction, such as social media and smartphone addiction, exhibited weaker or non-significant correlations with phubbing behavior. These findings underscore the need for targeted interventions to mitigate the adverse effects of phubbing among university students, particularly in fostering healthier digital habits. The study calls for further research to explore the long-term implications of phubbing and digital behaviors on student well-being and social dynamics in academic environments.