STRATEGIC SHIFTS: APPLICATION OF GAME THEORY FOR OPTIMIZING CHANGE MANAGEMENT

The article’s aims to reveal the application of game theory in terms of more effective management of organizational changes. To achieve the main goal, two problems immediately arise: Why is the context of organizational change suitable for game-theoretic analysis? What are the possible and significant applications of game theory in change management? This study is not devoted to any specific case of change. It does not contain an analysis of one specific problem. The article presents possible and significant theoretical applications of game theory to the problems of organizational change, not an in-depth modelling of one problem. For this reason, several situations were identified in which the application of game theory is appropriate, and games were modelled for those situations. The basis for game modelling was a survey among the management and employees of Tele Performance Armenia. Thus, problem areas of organizational changes were identified as an analysis method and mechanisms for applying game theory and detailed problem analysis were used. Relevant games were proposed, and their solutions or equilibrium points were discussed. The method used will automatically show the practical application of game theory in complex situations of change implementation. As a result of the analysis, it was concluded that possible main functions of game theory are equilibrium analysis, strategy formulation, providing abstract advice, as well as interpretation and description of complex situations for change implementation as an analytical tool.