Influence Of Credit Awareness On Credit Accessibility And Performance Of Small And Medium Enterprises In Meru County, Kenya

This study focuses on investigating the influence of credit awareness on credit accessibility and performance of Small and Medium Enterprises (SMEs) in Meru County, Kenya. The sample of the study comprises 234 SMEs, and proportionate random stratified design to identify the SMEs to comprise the sample. Questionnaires were used to collect data from proprietors and / or employees of registered businesses. The data was analyzed using chi-square tests, frequency tables, and descriptive statistics. According to the findings, Seventy-four percent of those surveyed were unsure about where to get loans. Furthermore, there was a noteworthy correlation between the performance of SMEs in Meru County and credit awareness. In order to help SMEs access credit, the study's conclusion suggests that financial institutions should increase awareness and simplify application procedures. The results are important for tackling financial and credit issues, which are essential for the expansion and long-term viability of the SME sector.