International Corporations Operating Trends in Georgia

In the modern, globalized business landscape, international corporations play a major role in integrated economic processes, possessing significant financial resources, a high level of employment and a large volume of output. The success of these corporations in an internationally competitive environment largely depends on the decision-making model adopted by their multicultural management. It should also be noted that international corporations are a network of interconnected companies that, after exhausting their capabilities in the host country and the local market, begin to internationalize their business through a subsidiary, a branch of a foreign enterprise or a representative office of a foreign company in different parts of the world. Based on the above, the study of trends and prospects for the operation of international corporations, both in the global arena and in Georgia, is highly relevant and has practical scientific significance. The aim of this paper is to identify the regularities of the activities of international corporations operating in the international and Georgian markets and to study the specifics of their decision-making on market expansion. The research process used qualitative and quantitative research, induction, deduction and synthesis methods. Keywords: International Corporation, Decision-Making, Home Country, Subsidiary, Branch of a Foreign Enterprise, Representative Office of a Foreign Enterprise, International Operations.