Relationship Between Public Companies And Trademark Registration

Every public company should have its own brand or visual identity. This is a retrospective analysis of the relationship between the number of public companies in Brazil and the number of trademarks registered with the INPI. The objective is to identify the relationship between the dependent variables “Public Companies” and “Trademark Registration” in a 10-year time frame. Secondary, open data were accessed on the list of public companies in the period from 2012 to 2022 and the volume of trademarks registered in the period from 2019 to 2019. The main results indicate an upward trend in new registered companies and a downward trend in trademark registration. No positive relationship was found between the registration of new companies and trademark registration