A Feminine or Masculine Crisis? Gender Stereotypes and Leadership During a Pandemic

Abstract The COVID-19 pandemic posed new challenges for leaders, requiring behavior change and public self-compliance. Stereotypically feminine qualities, such as compassion and a good approach to people, may have helped achieve these goals, rendering the pandemic a “feminine crisis.” The special nature of this crisis, along with media attention on female-led countries successfully managing the pandemic, raises the question of whether female leaders would be perceived as more competent in handling such a crisis. In an experimental study conducted on a representative sample in Poland, we assessed whether female prime minister candidates or candidates with feminine traits had an advantage when their competence in managing a large-scale pandemic was evaluated. Surprisingly, we found that, contrary to national security and economic crises (where male or masculine candidates tend to be advantaged), women or feminine candidates were not perceived as having an advantage in managing a COVID-19 type crisis. Furthermore, conservative participants seemed to perceive male candidates as more competent, even in the pandemic context. Although the differences were small in magnitude, they suggest that even in a potentially “feminine crisis,” women do not fare better than men, while men still fare better in stereotypically male crises.