Research on the Integration of Intangible Cultural Heritage Development and Digital Technology from the Perspective of Rural Revitalization—Taking Fengxiang Clay Sculpture in Fengxiang County, Shaanxi Province as an Example

数字技术支撑非遗传承的保护与创新发展是顺应文化和科技融合发展的时代趋势，随着数字技术的深入发展，将数字技术运用到乡村非物质文化遗产之中，为乡村振兴注入新的生命力，实现其可持续发展。在此背景下，以陕西省凤翔县凤翔泥塑为例，通过研究其发展现状和所面临的困境，指出数字技术对其文化传承的推动作用，提出适合凤翔泥塑的数字化发展路径，以此为乡村非遗的保护与传承探索出一条可行的数字融合之路，为乡村非物质文化遗产在数字化时代的活态传承与持续发展提供理论依据及路径参考。The support of digital technology for the inheritance, protection, and innovative development of intangible cultural heritage is in line with the trend of cultural and technological integration. With the deepening development of digital technology, the application of digital technology to rural intangible cultural heritage injects new vitality into rural revitalization and achieves its sustainable development. In this context, taking the Fengxiang clay sculpture in Fengxiang County, Shaanxi Province as an example, by studying its current development status and the challenges it faces, this paper points out the role of digital technology in promoting its cultural inheritance, proposes a suitable digital development path for Fengxiang clay sculpture, and explores a feasible digital integration path for the protection and inheritance of rural intangible cultural heritage, providing theoretical basis and path reference for the dynamic inheritance and sustainable development of rural intangible cultural heritage in the digital age.