A Study On The English Translation Of Pingyao Ancient City’s External Promotional Texts From The Perspective Of Eco-Translatology

Since the end of the pandemic in 2022, the global economy has been recovering, with the tourism industry emerging as a vital pillar. China’s cultural and tourism industry has also seen rapid recovery and development in the post-pandemic era. As one of China’s five great historical cities, Shanxi’s Pingyao Ancient City has attracted a large number of foreign tourists. However, few scholars have studied the English translation of external promotional texts for historical cities and other cultural heritages from the perspective of eco-translatology. This study takes the external promotional texts of Pingyao Ancient City as its corpus and is guided by the theory of eco-translatology. It discusses how to improve the quality of the English translation of Pingyao Ancient City’s promotional materials by integrating the three dimensions of eco-translatology: the linguistic dimension the cultural dimension, and the communicative dimension. The study also aims to provide practical insights for the translation of Chinese cultural and tourism external promotion.