DJIs Internationalization Path and Strategies Facing Challenges from the Perspective of Economics

With the acceleration of globalization, cross-border trade is becoming more and more important, and the overseas market expansion of technology enterprises has attracted much attention. As a representative of Chinese technology enterprises, Shenzhen DJI Sciences and Technologies Ltd (DJI) has performed outstandingly in the field of drones and successfully gone international from domestic market. As an emerging technology product, drones have broad application prospects and growing demand. DJI faces market competition and challenges in cross-border trade, such as political risks, technical barriers, and trade frictions. However, it actively responds through innovation and optimization. While developing new technologies, it is also constantly improving the security system for users. This study analyzes DJIs internationalization path and its strategy to deal with the pressure of the United States from an economic perspective. It has played a good role in the overseas development of Chinese science and technology enterprises. Its successful experience is of referencing significance for the overseas expansion of other technology enterprises.