Legal regulation of digital profiling of a person in the practice of foreign countries

The subject. The legislation of foreign countries concerning human digital profiling, the advantages and disadvantages of profiling process, that affect the implementation and protection of certain constitutional rights, including the right of privacy, dignity of the human person and right to manage personal data.The purpose of the article is to systematize the approaches to human digital profiling reflected in the legislation of foreign countries.Methodology. The author is guided by formal dogmatic, induction and comparative law methods in research.Main results and conclusions. The author formulates approaches to the concept of human digital profiling that have been developed in the practice of foreign countries. The concept of digital profiling involves the processing of most digital traces, however, the profiling process itself is sometimes limited to solely automated forms of decision-making (most states of the USA), which significantly limits the rights of the personal data subject. Definition of automated forms of decision-making in the personal data protection law of China is positively assessed, because that process is not directly related to personal data, but to areas of human life, which most accurately reflects the essence of the processing digital traces during profiling. Consent to solely automated profiling of a human entailing legal or other significant consequences is required only in the countries of the European Union, while in the USA and China only a subsequent refusal to apply decisions is possible.