Exploring the Influence of Blue Ocean Strategy and Niche Marketing on the Growth of SMEs in Gombe Metropolis
With increasing market competition, SMEs face mounting pressure to adopt innovative strategies that can help them redefine their competitive advantage and navigate the complex business landscape.Large firms often leverage advanced management techniques to enhance their decision-making processes and
Authors
- Ahmed Aliyu Palladan
- Ado Makama Adamu
Institutions
- Gombe State University (NG)
Publication Details
- Journal
- Journal of Business Research and Reports
- Published
- 2024-12-31
- DOI
- https://doi.org/10.47363/jbrr/2024(1)103
- Citations
- 1
- Primary Topic
- Business Strategies and Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.55
Funders
- Tertiary Education Trust Fund