FORMATION OF A METHODOLOGICAL APPROACH TO IMPROVINGTHE ANTI-CRISIS MANAGEMENT SYSTEM OF FOOD INDUSTRY ENTERPRISES

The anti-crisis management system should provide the company with a high level of stability in a crisis situation. Significant changes in the external environment of food industry enterprises require the development of new methodological approaches that allow taking into account the stage of the life cycle when developing an anticrisis strategy of an enterprise. The purpose of the study is to develop an effective methodological approach to improving the anti-crisis management system of food industry enterprises, which takes into account the phase of the enterprise’s life cycle and the type of crisis that causes the need to use anti-crisis measures. The research methods are: comparative analysis, benchmarking, matrix method. The result of the study is an approved methodological approach to improving the anti-crisis management system of food industry enterprises. The authors conclude that an effective methodological approach to improving the crisis management system can be built on the basis of a matrix of crisis management mechanisms.