Analysis of the Path of E-Commerce to Promote the Inheritance and Development of Excellent Traditional Chinese Culture from the Perspective of “Internet+”

随着互联网技术的飞速发展，“互联网+”已成为推动社会经济发展的重要引擎。在这一背景下，电子商务作为互联网经济的核心组成部分，不仅改变了传统的商业模式，也为中华优秀传统文化的创造性转化与创新性发展开辟了新的路径。然而，在“互联网+”视域下，文化传承与创新在迎来机遇的同时也面临挑战。因此，深入研究和探讨“互联网+”背景下电子商务推动中华优秀传统文化传承与发展的路径，对中华优秀传统文化在新时代的传承与发展具有重要意义。With the rapid development of Internet technology, “Internet+” has become an important engine to promote social and economic development. In this context, e-commerce, as a core component of the Internet economy, has not only changed the traditional business model, but also opened up a new path for the creative transformation and innovative development of China’s excellent traditional culture. However, from the perspective of “Internet+”, cultural inheritance and innovation are facing challenges as well as opportunities. Therefore, it is of great significance for the inheritance and development of Chinese excellent traditional culture in the new era to deeply study and discuss the path of e-commerce to promote the inheritance and development of Chinese excellent traditional culture under the background of “Internet+”.