The Strategic Role of Virtual Digital Humans in the Intelligent Media Era—A Case Study of Hubei Daily Media Group’s Intelligent Applications

在智媒体时代，虚拟数字人作为一种新兴技术，正逐渐成为媒体行业战略发展的关键。湖北日报传媒集团的案例展示了虚拟数字人如何有效地融入新闻传播和媒体运营中，提升信息传递的效率和吸引力。为了分析虚拟数字人在智能媒体时代的角色，本文以湖北日报报业集团对虚拟数字人的使用情况作为研究对象。研究得出在智媒体时代，虚拟数字人主要承担着数字替身、数字策划、数字导游、虚拟偶像的角色。这些角色在高难度动作替身、内容制作、文化传播、商业变现等方面都表现出出类拔萃的价值与作用。In the era of intelligent media, virtual digital humans, as an emerging technology, are gradually becoming a key factor in the strategic development of the media industry. The case of Hubei Daily Media Group demonstrates how virtual digital humans can be effectively integrated into news dissemination and media operations, enhancing the efficiency and appeal of information transmission. To analyze the role of virtual digital humans in the age of intelligent media, this paper focuses on the use of virtual digital humans by Hubei Daily Media Group as the research object. The study reveals that in the intelligent media era, virtual digital humans primarily serve as digital stand-ins, digital planners, virtual tour guides, and virtual idols. These roles exhibit outstanding value and impact in areas such as performing complex actions, content creation, cultural transmission, and commercial monetization.