Researching the Potential for the Development and Activation of Communities in the Positioning of Startups

Startups are a new way of doing business emerging in modern society. One of the most important characteristics of these companies is the almost mandatory formation of their own communities. Based on the types of communities that will be studied, concrete examples will illustrate how certain startup cases operated, attracted potential environments, and markets. The purpose of this paper is to contribute to the understanding and presentation of community operations and the consequences and advantages that exist thanks to them.