Improving Performance in Manufacturing Companies: The Impact of the Balanced Scorecard

Based on a sample of 118 businesses, this study investigates the effects of implementing the Balanced Scorecard (henceforth: BSC) on the overall performance of Moroccan manufacturing organizations. Based on a quantitative analytical approach that employs correlation and linear regression techniques, the analysis evaluates the potential effects of BSC adoption on different facets of overall performance. The findings clearly show that BSC is essential to raising Moroccan businesses' overall performance. This study adds to our understanding of creative management techniques in a dynamic economic environment and provides practitioners and scholars with insightful information about the competitiveness and sustainability of Moroccan manufacturing companies.