ANALYSIS OF THE POSSIBILITIES FOR USING LANGUAGE MODELS IN TOUR PROGRAM DEVELOPMENT

This article examines the possibilities of using modern language models such as GPT-4, Google Gemini, YandexGPT and others for developing travel programs. The key advantages and limitations of these technologies in the context of the tourism industry are analyzed, including their ability to automate processes and offer more personalized tours. The article discusses how language models can help improve customer service by helping to quickly generate ideas and develop programs taking into account individual preferences of tourists. Particular attention is paid to the prospects for their integration into the work of travel companies and the impact on the optimization of tour operators. The issues of the correctness of the information provided by language models and the need for the participation of professionals in the interpretation of the results are also discussed.