The Influence of Price and Promotion through Social Media on Consumer Satisfaction (Case Study of Acrylic Flowerbox Rental)

This research aims to analyze the influence of price and promotion through social media on consumer satisfaction in the acrylic board flowerbox rental business. The sample of this study consisted of 130 consumers, and the research used a quantitative method with SEM-Smart-PLS analysis techniques. Based on the data analysis results, it was found that price significantly affects consumer satisfaction, price has a significant impact on promotion through social media, promotion through social media significantly affects consumer satisfaction, and price and promotion through social media significantly affect consumer satisfaction.