Bacetrot MSME Product Packaging Design to Support the Bandung Regency Government's MSME Kedaireka Program

The following research is to make appropriate packaging to attract buyers and increase sales, with low packaging production prices for Bacetrot MSME products. The fact that previously, the Bacetrot brand already had relatively simple packaging to reduce production costs, so it could not attract consumers’ attention to buy its products. The following research results from a collaboration between the Bandung district government and Telkom University to run the Kedaireka program. The subsequent research uses the observation method combined with the design-by-drawing method. It is hoped that the following research results can create attractive packaging and have low production costs. Keywords: packaging, MSME, attracting buyers, product sales, cheap production price