Analysis of the Scary Element in a 360˚ Technique Horror Movie Trailer. (Case study of the Nun Film Trailer)

In the digital 4.0 era, horror films no longer only use conventional techniques, but many have also used 360˚ video techniques. The use of this technique allegedly can make a difference from the elements forming the film which are considered to be the most fearful for the audience. With this in mind, this study aims to find out which film-forming elements are considered the most able to frighten the audience when watching a 360˚ horror film using a virtual reality headset. The method used in this study is qualitative. Primary data from this research was collected by interview technique. Interviews were conducted face to face. The analysis technique uses case study analysis. The case study is in the form of the trailer for The Nun: Escape The Abbey. From the results of the study, it was found that the element that scared the audience the most when watching a 360˚ technical horror film trailer was the cinematic element, more precisely the setting. The setting of the place is considered the most sinister because it has the characteristics of being quiet, haunted, remote, ancient, and abandoned. Keywords: 360˚ video techniques, film, horror, trailer, virtual reality