Research on quantitative evaluation of customer satisfaction

This paper conducts a critical analysis of the prevalent issues in the evaluation of customer satisfaction. It introduces a comprehensive model for the quantitative evaluation of customer satisfaction and proposes four distinct types of customer satisfaction evaluation models. Furthermore, this study delves into the refinement of evaluation criteria including the satisfaction coefficient, satisfaction evaluation tables, and methods for calculating satisfaction. This paper aims to serve as a valuable reference for the assessment of customer satisfaction in various sectors.