Using SWOT Analysis to Assist Chinese Enterprises in Establishing Green Supply Chain Management

Green Supply Chain Management (GSCM) is an innovative management approach that integrates environmental protection and resource efficiency into supply chain management, playing a significant role in enhancing the greening level of supply chains and achieving sustainable development. By reviewing the origins, development, and current state of GSCM, this paper highlights that, compared to developed countries such as those in Europe, the United States, and Japan, Chinese enterprises still have a substantial gap in establishing green supply chain management. SWOT analysis is a widely used tool in strategic planning and decision-making processes. By systematically assessing the strengths, weaknesses, opportunities, and threats of a project, enterprise, or industry, it helps decision-makers comprehensively understand both internal and external environments, enabling them to formulate more scientifically sound strategies. This paper aims to use the SWOT analysis framework and specific case studies to help enterprises thoroughly assess internal and external environmental factors in the process of implementing GSCM. It also provides strategic recommendations, offering theoretical support and practical references to aid Chinese enterprises in making informed decisions on establishing green supply chain management