Analysis of the Impact of COVID-19 on Consumption BehaviorBased on the Comparison Between China and the United States

The COVID-19 epidemic has had a dramatic impact on consumer behavior in both China and the United States. At the same time, physical health has become an increasingly important factor affecting consumers. Through the epidemic, the way of consumption has also realized digital transformation and upgrading. Based on the qualitative analysis of the economic data and facts related to the epidemic in China and the U.S., this paper finds that the epidemic has had a different degree of impact on consumption patterns (especially online consumption), consumer confidence, and consumer products in both countries. More specifically, the experience of the COVID-19, along with the cultural and social context, has led to a shift in consumer behavior from offline face-to-face to online no-touch consumption behavior, and has accelerated the growth of the digital economy such as e-commerce platforms. At the same time, consumer confidence has been significantly undermined by the deflation brought about by the outbreak. Finally, consumer products have also changed as a result of the mass hygiene outbreak