EXPLORING THE ETHICAL ISSUES ABOUT AI IN ART AND DESIGN IN SI CHUAN, CHINA

This study explored the ethical challenges posed by the application of Artificial Intelligence (AI) technology in the field of art and design. With the rapid development of AI technology, it had a profound impact on the art and design industry but had also raised a range of moral and ethical issues including personal privacy, data security, attribution of responsibility, prejudice and discrimination, employment issues, economic inequality, ethical principles and values, disinformation and manipulation. This study aimed to identify and understand the ethical challenges that may be encountered when AI technologies were applied in art and design, including the impacts on attribution of artistic creations, copyrights, cultural diversity, and personal privacy, and to propose solutions and strategies. Through quantitative research on art and design students in Sichuan, China, the results showed that students generally expressed concerns about the ethical risks of AI application in art and design. This study emphasised the need for art and design education to pay attention to the ethical issues posed by AI, and to train students as both technology users and moral guardians, promoting innovation while safeguarding ethics and social responsibility.