Exploring innovative organizational culture in technological ecosystem startups

This article posits the need for contemporary organizations to move from a traditional Organizational Culture model to an Innovative Organizational Culture model that incorporates values, philosophies and work practices that can engage and motivate the latest generations of employees. Two technological startups located in the entrepreneurial hub of La Marina in Valencia (Spain) are analyzed. Starting from an initial qualitative approach, an “ad hoc” questionnaire focusing on Organizational Culture is designed to ascertain how employees perceive their culture, detect which values and innovative management practices they most appreciate, and determine whether different generations of employees perceive the Organizational Culture of their company differently. From the results obtained, an Innovative Organizational Culture model is proposed that takes into account new cultural factors such as enjoyment, flexibility, teamwork, proactivity, effective communication, work challenges and innovation from an intergenerational perspective.