Corporate Planning and Survival of Service Sub-Sector in Nigeria

Airtel Nigeria PLC faces significant challenges that threaten its sustainable survival despite being a leading telecommunication provider, but effective corporate planning can sustain the firm in the hyper-business landscape. Therefore, this study was conducted to investigate corporate planning and survival of service Subsector in Nigeria, with a specific reference to Akwa Ibom State. The objective of the study was to examine the influence of resource allocation, monitoring and evaluation on survival of service Subsector in Nigeria. Survey research design was used for the study and the population of the study was 128 employees of Airtel Nigeria in Akwa Ibom State and all were used for the study. Data were collected using questionnaire which was distributed to 128 employees out of which 121 copies were filled and returned. Regression analysis was used to analyze the data collected. Findings indicated that resource allocation, monitoring and evaluation have significant influence on survival of service Subsector in Nigeria (Beta .836, .880, F.303.389, P.000 .000 P<0.05). It was concluded that resource allocation, monitoring and evaluation significantly influence survival of service Subsector in Nigeria. Therefore, It was recommended that organization should continue to refine its resource allocation strategies, prioritizing investments that drive innovation and improve customer experience. Management should implement more robust monitoring and evaluation frameworks to track performance metrics closely, enabling timely adjustments to strategies as needed.