MOTIVATION OF HOUSING AND COMMUNAL SERVICES EMPLOYEES IN THE PERIOD OF INDUSTRY 4.0 DEVELOPMENT IN THE VUCA WORLD

The article considers problems and ways of solving the adaptation and development of personnel policy in the conditions of the fourth-generation industrial revolution, which requires the development of innovative forms and methods of management of human resources with the necessary competencies for effective activity in the VUCA conditions. The article presents the results of the analysis of the impact of the fourth industrial revolution on the nature and content of industrial workers' labor, which necessitates the improvement of organizational and economic mechanisms of personnel management on a wide range of issues, one of the most relevant among which is employee motivation, or rather its innovation-oriented development, aimed at enhancing productive innovation activities at the modern level of Industry 4.0. The results of the research let proposing the toolkit of innovation-oriented motivation of employees of housing and communal services enterprises that can be used for the development of instrumental modules of mechanisms of attraction and motivation of professionals having the necessary qualification level in the sphere of innovations.