The Impact of Digital Transformation on High-Quality Innovation in the Manufacturing Industry—Based on the Moderating Effect of Entrepreneurship Orientation

随着数字经济的发展，制造业企业面临着高质量创新的全新机遇与挑战。在这一背景下，探讨如何顺利推动制造业数字化转型以促进高质量创新，成为数字经济时代制造业企业赢得竞争优势和实现长期发展的关键议题。目前，学术界主要从宏观角度研究影响制造业高质量创新的因素，而对微观层面数字化转型对高质量创新影响的研究相对较少。此外，关于数字化转型与创新关系的现有研究结论尚未形成一致看法，情境因素的深入探究显得尤为重要。本研究采用2011至2020年中国A股制造业上市公司面板数据，实证分析了数字化转型对制造业高质量创新的影响，并引入战略导向视角，考察了创业导向的调节效应。研究结果表明：1) 数字化转型显著促进了制造业企业的高质量创新；2) 创业导向显著增强了数字化转型与高质量创新之间的正向关系。这一结论不仅响应了制造业企业应对数字经济时代挑战的呼声，也为制造业企业实现高质量创新发展提供了实际的指导。With the advancement of the digital economy, manufacturing enterprises are encountering fresh opportunities and challenges for high-quality innovation. In light of this, exploring how to facilitate the digital transformation of the manufacturing sector to foster high-quality innovation has emerged as a critical topic for these enterprises to secure a competitive edge and sustain long-term growth within the digital economy era. Presently, academic research predominantly focuses on macro-level factors influencing high-quality innovation in the manufacturing sector, with relatively little investigation into the micro-level impact of digital transformation on high-quality innovation. Furthermore, since the existing research findings on the relationship between digital transformation and innovation are not consensus, an in-depth examination of contextual factors is of utmost importance. This study employs panel data from Chinese A-share manufacturing listed companies between 2011 and 2020 to empirically examine the influence of digital transformation on high-quality innovation in the manufacturing industry. By incorporating a strategic orientation perspective, it also investigates the moderating effect of entrepreneurial orientation. The results indicate that: 1) Digital transformation significantly promotes high-quality innovation in manufacturing enterprises; 2) Entrepreneurial orientation notably strengthens the positive relationship between digital transformation and high-quality innovation. This conclusion not only addresses the calls from manufacturing enterprises facing challenges in the digital economy era but also provides practical guidance for these enterprises to achieve high-quality innovation and development.