Network Empowerment and Breaking Circle Promotion of Intangible Cultural Heritage Food—Taking Milk Fan from Dali, Yunnan as an Example

乳扇作为云南大理白族的传统美食，承载着丰富的文化底蕴和独特的制作技艺，然而，随着现代生活方式的转变，乳扇面临着传承与创新的双重挑战。本文基于大数据技术、GNNs模型、4R、3V价值模型等，对大理乳扇的品牌价值进行重塑，对顾客消费行为进行分析，探讨如何将乳扇这一非遗美食进行网络赋能与破圈推广，使其在当代社会中焕发新的活力。Milk fan, as a traditional food of the Bai people in Dali, Yunnan, carries rich cultural heritage and unique production skills. However, with the transformation of modern lifestyle, milk fan faces the dual challenges of inheritance and innovation. Based on big data technology, GNNs model, 4R, 3V value model, etc., this paper reshapes the brand value of Dali milk fan, analyzes customer consumption behavior, and explores how to empower and break the circle of milk fan, an intangible cultural heritage food, so that it can be revitalized in contemporary society.