Logistics Cost Optimization Strategy in Cost Management of E-Commerce Enterprises

随着数字化转型，利用大数据技术和智能算法对物流成本进行有效管控已成为电商企业的重要策略。国内企业如天猫、京东和苏宁已经引入数字化物流控制系统，实现了对物流全流程的动态监测和管理。本文分析了电商企业在物流成本管理中现存的过度依赖第三方物流、退换货成本居高不下、运输费用波动性强以及仓储挤压问题，提出拓展第三方合作渠道、科学调整物流路线、创新退换货管理方法和引入智能仓储管理的措施，希望对优化成本管理起到促进作用。With the digital transformation, the use of big data technology and intelligent algorithms to effectively control logistics costs has become an important strategy for e-commerce enterprises. Domestic enterprises such as Tmall, Jingdong and Suning have introduced digital logistics control systems to achieve dynamic monitoring and management of the entire logistics process. This paper analyzes the existing problems of e-commerce enterprises in logistics cost management, such as over-reliance on third-party logistics, high return and exchange costs, strong volatility of transportation costs and warehousing squeeze, and proposes measures to expand third-party cooperation channels, scientifically adjust logistics routes, innovate return and exchange management methods and introduce intelligent warehousing management, hoping to promote the optimization of cost management.