Tangible, Intangible and Phenomenological Dimensions of Mergers

This study aims to explore the experiences of informants who work in merged companies. This study focuses on how informants are able to inform and interpret mergers. The meaning of mergers is explored through a qualitative approach. Observation and in-depth interviews were used as data collection techniques conducted from 2021 to 2023. Data analysis techniques were carried out using triangulation until the data was considered saturated. This study succeeded in exploring mergers at two levels of analysis units, namely organizations and individuals. Researchers found a duality that occurred between the tangible and intangible dimensions at the organizational level and the phenomenological dimension as the center between the tangible and intangible dimensions like a dynamically rotating circle. This duality ultimately contributed to the merger which researchers viewed as an advanced merger concept.