UI/UX Design Using Design Thinking Method for the Information Service Chat Bot Application at Widyatama University

Information system services are very important to support lecture activities and student learning. Good, reliable services and an accurate and always available system can make lectures run well too. Unclear information and the unavailability of services that can be accessed 24 hours make students confused about the information they want to know. By utilizing the latest technology, we designed a chat bot application called Utama Assistant as an answer to the problems experienced by most students. In this study, we used the design thinking approach which consisted of empathize, define, ideate, prototype, and test. At the empathize stage, we made observations and identified existing problems, so a new idea as a solution to these problems was to design a Utama Assistant chat bot application to make it easier for students to access accurate information 24 hours a day. It is hoped that students will no longer experience confusion when they want to know the information services provided by the academic, IT, and Finance departments.