IP film development under the background of film and game linkage: cross-media narration and fan economic effect

In recent years, the linkage between film and game has become an important trend in the field of popular culture. IP film development arises at the historic moment in this background. It injects new vitality into IP through cross-media content presentation, and also brings new development opportunities for the film and television industry and game industry. This paper discusses the characteristics, advantages and challenges of IP film development under the background of film and game linkage, and analyzes the influence of cross-media narration on the narrative structure and aesthetic style of IP film, as well as the resulting fan economic effect. This article tries to provide new ideas and enlightenment for the IP film development under the background of film and game linkage.