Research on Scenic Area Guide System Design and Brand Communication Strategy

This study focuses on the design of scenic area signage systems and brand communication strategies, revealing the importance of signage systems as a medium for brand communication and how they enhance scenic area brand image and tourist experience. Through literature reviews, case analyses, and field research, it is proposed that design should emphasize brand recognition, user experience, and innovative personalization, while leveraging digital and intelligent technologies to optimize efficiency. Additionally, the crucial role of management support, cross-cultural design, and sustainable development principles in the continuous improvement of signage systems is emphasized. This study provides strategic suggestions for the optimization of scenic area signage systems and offers both theoretical and practical value to research in related fields, aiming to offering insights on the seamless integration of environmental design education with innovation and entrepreneurship education.