Factors influencing students' behavioral intention to use mobile learning: a study of E-commerce majors in private higher vocational colleges

In today's world of rapid advances in information technology, mobile learning provides learners with a new way of acquiring knowledge, enabling them to access information anywhere according to their schedule. Mobile learning expands the scope of electronic and distance education, which makes modern technology and globalization possible. The purpose of this study is to explore the factors influencing the willingness of e-commerce students to use M-learning in private higher vocational colleges and universities based on the integration model of expectancy confirmation model (ECM) and unified theory of acceptance and use of technology (UTAUT). Data were collected from 219 students majoring in e-commerce in Guangzhou City Construction College through questionnaires. SPSS 26.0 and Smart-PLS 3.3.9 were used to analyze the data. The results showed that perceived usefulness, facilitating conditions, social influence, perceived enjoyment and satisfaction had a significant effect on students' willingness to use mobile learning. This study developed and validated a new mobile learning model. We encourage future researchers to investigate other predictors of M-learning intentions not found in this study.